Alejandra Barciela

Hi, I am Ale

I build learning programs that help customers put what they learn into practice. My career spans product management, marketing, customer success, and global education. As a speaker, trainer, and writer, I bring that experience to helping teams and customers make sense of complex topics.

See my experience
Alejandra Barciela

About me

I’m from Spain and have lived in the United States for nearly 20 years. I’m bilingual in Spanish and English. I love studying, and in my spare time I’m working toward a BA in philosophy and humanities.

Skills

  • Customer success & education

    Customer onboarding, lifecycle programs and retention, instructional design, learning management systems, and certifications

  • Product & marketing

    Product roadmaps, agile delivery, multilingual campaigns, and digital customer journeys

  • Global delivery & communication

    Distributed team leadership, webinars and events, localization, public speaking, training, and writing

  • Revenue operations & AI

    Pipeline influence and lead qualification, platform migrations and integrations, AI workflows and automation

Experience

  1. Dec 2024 onward · Massachusetts, United States

    Director, Customer Education

    Led a global team delivering live and self-paced education for B2B and B2B2C customers across the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Designed digital customer journeys and multi-touch campaigns.

  2. Jul 2020 – Dec 2024 · Connecticut, United States

    Associate Director, Customer Training

    Designed onboarding for institutional sales teams and launched a multilingual training hub. Partnered with Sales Operations to connect education with account priorities.

  3. Mar 2019 – Jul 2020 · New York City, United States

    Global Customer Success Training Manager

    Built training hubs for research products, led a global webinar program, and helped sales teams in Latin America train their customers.

  4. May 2017 – Feb 2019 · New York City, United States

    Product Manager

    Launched a multilingual learning product for researchers. Used customer feedback to prioritize the roadmap and led sprint planning with instructional designers.

  5. Feb 2016 – Apr 2017 · New York City, United States

    Marketing Associate → Marketing Manager

    Researched competitors and introduced a new service to Latin American customers. Led Spanish localization and quality review for an e-learning program.

  6. May 2010 – Jan 2016 · New York City, United States

    Assistant Development Editor and Project Editor

    Developed learning materials for universities, coordinating authors, subject experts, and international vendors. Conducted market research and reported findings to leadership.

  7. May – Jul 2014 · New York City, United States

    Social Media Strategist

    Worked on social media strategy for Savana Médica.

  8. Sep 2011 – Feb 2014 · New York City, United States

    Freelance Journalist

    Covered arts and culture for Tendencias Fashion Magazine.

  9. Nov 2009 – May 2010 · New York City, United States

    Editorial Intern, World Languages

    Worked on world-language publications.

  10. 2009 · Alicante, Spain

    Bilingual Primary School Teacher

    Taught in a bilingual primary school.

Education

  • University of Maryland Global Campus
  • Seton Hall University
  • New York University
  • Pratt Institute
  • General Assembly
  • Universitat d’Alacant
  • University of Maryland Global Campus

    Master’s in Management, in progress

  • New York University

    Studies in learning design, educational technology, agile management, and organizational leadership.

  • Seton Hall University

    Transformative Leadership Executive Program

  • Pratt Institute

    UX/UI Design Certification

  • General Assembly

    Product Management Certification

  • Universitat d’Alacant

    MA in Sworn Translation (Legal), English, French, and Italian

  • Prosci

    Certified Change Management Practitioner

AI credentials and courses

Tools